Change 1: The paper will now be a two and a half hour paper.Change 2: The cut- offs for the paper have already been announced. The paper will now be a 150 minutes test I am sure we all know that there was a student who maxed the English section in CAT 2005. Is this […]

Two exciting days of India’s best b-school students pitted against each other yielded IIM Bangalore as the winner in both the Debate as well as Quiz events of Business Today Acumen 2006 South Zone. Venkatraghavan and Gautham Krishnan, both IIM Bangalore students took away the South Zone Debate title by speaking for the motion ‘Big […]

Thejaswi Udupa and Mukund S of IIM Bangalore dazzled all their way to win the South Zone leg of Acumen Quiz 2006 at IIM Bangalore here today. The team put forward a commendable performance – they almost had double the points that runner-up team ICFAI -Bangalore had. Amidst a nail-biting competition, DoMS, IIT Madras came […]

Much to everybody’s surprise, the TAPMI team has beaten the IIM Kozhikode team to face home turf team IIM Bangalore in the Acumen South Zone debate finals! The finalists shall now debate ‘Big companies are not agile and adaptable’. Keep watching for updates!

(A participant makes a point at the Acumen debate) (Judges at the Acumen debate) Teams from IIM Bangalore, ICFAI Bangalore, Xavier Institute of Management Entrepreneurship – Bangalore and Deparment of Management Studies, IIT Madras shall field googlies from quizmaster Harsha Bhogle on Saturday at the Business Today Acumen Quiz South Zone Finals being held at […]

(L-R: Gautam Krishnan and Venkatraghavan (IIM Bangalore) and Angad Keith and Saurabh Sharma (IIM Kozhikode), all Acumen South Zone debate participants) The old debate ‘B-Schools make managers, not entrepreneurs’ was raked up again and with fresh perspectives at the Business Today Acumen National B-school Challenge – South Zone Regionals held in the Indian Institute of […]

MICA is the Communications Management institute based in Ahmedabad. Its students and alumni consist of professionals from the field of Advertising, Marketing, Brand Management, Media Management and Marketing Research. The event shall see the participation of about 180 professionals from the best known communication-related firms like Star News, Zee, Pantaloon, HLL, P&G;, TOI, The Hindustan […]

With intensifying market competition and brand wars, the faculty of ‘Branding’ and ‘Brand Management’ is undoubtedly gaining immense importance. Mr. Seth unveiled to the audience how TATA Steel has evolved with time and made the conscious shift, decommoditizing steel to Branded Steel. He spoke at length about the company’s transformation from just selling steel to […]

“In India for every truth, the opposite is also true”, said Mr. Syed Ahmed, EVP-Marketing of ITC, the keynote speaker of Synapse 2006 (quoting Mr Shashi Tharoor). Diversity, he said, is one of the biggest challenges in India and marketers need to be sensitive towards the values and belief systems of the consumers. Citing the […]

Mr. Rajesh spoke about how perceptive consumer insights are instrumental in successful marketing strategies. He presented a few case studies also to illustrate the point about how breaking through the clutter requires insightful consumer insights. The session saw him interacting with students in an exercise that involved developing strategic brand extensions for some well-known brands. […]