The crowd outside wanted to know how stable the market was and where they should dump their money. I sat inside, cool, calm, unaffected with the noise outside and the discussions as to why I chose to be the CMO and not the CEO of the $ 100 billion firm, the technician was setting up […]

Business Ethics is an important course in any MBA program. Its importance has only increased in the last couple of decades because of the series of high profile corporate scams and scandals where ethical lapses by the senior executives were found to be the major cause. The challenging times that we have on our hands […]

Indian Film was predominantly marketed by various offline mediums like TV, Radio, Outdoor & PR where majority of the ad spends were skewed towards such mediums. But lately with the advent of Social Media into the movie marketing landscape the pre-release promotion of a movie has morphed completely. Major Social Media platforms like Facebook, Twitter, […]

In the process of indulging in various episodes of life, we often tend to forget to look at and to explore ourselves from within. It is not a matter of spiritual enlightenment, but about having clarity of self-image and personality that may help from our career perspective. On 10th February, we attended a fantastic session […]

“Marketing Management from Harvard, Financial Management from Stanford, Economic Principles from Duke, Strategic Management from Kelloggs. Received encouraging comments on coursework from pioneers in the field. Trained by business thinkers like Dan Ariely” Admit it. Something akin to this will look mighty impressive on your CV. And what does it take to get these? -decent […]

The Indore bench of the Madhya Pradesh High Court today heard a petition filed by a group of aggrieved CAT 2013 candidates and issued notices to all the 13 IIMs, Prometric and the government of India. The court has asked for an explanation on the normalisation process as well the raw scores. Initially the court […]

The Delhi High Court, which heard the petition filed by CAT 2013 candidates has agreed that the exam takers have all the right to know their raw scores and to understand the normalisation process. However, the court has asked the complainants to check for alternate remedies available and exhaust them before asking the court to […]

Business is an universal concept. For your business to thrive in this competitive world, you must need to survive and overcome the hurdles you face. Sports isquite similar and with no exceptions. Branding, be it at a company level or at an individual level, depends on the tactics that you use to groom the image. […]

I am lawyer who was hired by a thief accused of stealing a BMW car. There was a buzz around the hallowed galleries of my agency about my case and everyone believed that this case shall be the final tombstone on my already limping career. All the evidences were against my client and so I […]

2014 general elections are going to be the most intense elections in the history of india. the elections this time has a new party and two old parties battling each other. the UPA 1&2 has been the most corrupt government anyone has ever seen. so every people of india this time will be voting for […]