According to our constitution minimum wage is the income which guarantees bare subsistence and also provides for educational,medical and some level of comfort. The fixation of minimum wage should consider following things: It should cover 2700 calories requirement of husband, wife and two children.Clothing requirement of 72 yards annually, rent for minimum area as specified […]

“Alex wanted to name our baby girl, Sofia”, Liz said. She seemed nostalgic. “What do you think,Ana?”, she asked, not looking at me but at the padre who was chanting the funeral rites. “I think its a beautiful name.”,I said, holding her hand.I tried not to break down. I did not know how Liz held […]

There has been sudden increase in discounts in India retail especially since the growth of e-commerce. There is a well-defined logic behind these discounts. Getting customers from internet isn’t cheap. It requires companies to spend a lot of money upfront to acquire one customer and then, they hope that customer will make several repeat purchases […]

“You have got decent percentage….you must go for science” was the remark of one of my relatives when the boards results were out. At that age we are supposed to take the decision which, according to many, can make or break our career. We haven’t met many people who have succeeded in life after treading […]

I was recently catching up with some friends of mine who run an IT services firm and discussing the progress they have made towards hiring sales people. I thought my discussion with them warranted another article for those of you who are still following this space. The scope of this article is IT services firms […]

As a professional in the corporate world, we have come across instances where someone has crossed the line of ethical action. The cue for most who act unethically is the awareness of a commonly held belief that ‘one needs to be unethical sometimes in the corporate world to get ones job done.’ When a young […]

No management school takes rural management as seriously as IRMA does. We could talk about the institution’s dedicated, effective curriculum, clean image, and respectable standards it has achieved over the years. We could also mention the genuine efforts on part of authorities to inculcate and promote a sense of rural welfare among individuals, thus ensuring […]

School of Inspired Leadership (SOIL) hosted its Annual Business Forum on 21st February, 2014 which was woven around the theme – ‘Demystifying Strategy‘.The event served as a platform to generate ideas on the formulation and implementation of strategy. It was attended by eminent Indian business leaders and international thinkers. The Inaugural address was delivered by […]

On the morning of January 14, I opened my laptop- eager and anxious. The last time I had been in this state was way back in 2007 during my class X results. But, this time, it was something way bigger. This time, it was something which could define the next 35 years of my life. […]

Your Brain in The Ad World !!! Have you ever thought if you could cut the chase straight to the marketing and reach consumers brain instantly and if u did here’s an answer to all your thoughts and its Neuromarketing. Neuromarketing lets you get into the world so different and enchanting that lets your brain […]